Corporate gifting is about more than giving someone a gift, or a product branded with your company logo. The right corporate gift can recognise achievement, strengthen relationships, and reinforce company values, while creating a lasting emotional connection. So, why does corporate gifting work? The answer lies partly in psychology. Why Do We Give Gifts? It
The North Face is always the toughest side of the mountain to climb. So you can trust a globally recognised brand like The North Face to keep your employees and customers warm and dry regardless of the conditions.
For many years, company Sports & Social Clubs were known primarily for organising the annual Christmas party, summer BBQ or occasional staff outing. Today, their role has evolved significantly. Modern Sports & Social Clubs are at the heart of employee engagement, workplace wellbeing, volunteering initiatives and Corporate Social Responsibility (CSR). They create opportunities for colleagues
We are halfway through the year, the perfect time for employees to enjoy a break from the daily routine. Corporate Summer Events provide an excellent opportunity to engage employees, reconnect with colleagues, and boost morale. With schools on holiday and many families taking time off together over the summer, events can also include family and
With Adare Manor hosting Ryder Cup 2027, thousands of international visitors and corporate guests are expected across Limerick and the wider Munster region. The event will place the region in the international spotlight, creating significant opportunities for local businesses, from hotels to restaurants and multinationals to SME’s, to increase visibility and attract new customers. For
Promotional products are a valuable addition to a company’s marketing strategy and make for powerful brand awareness. Good promotional items act as physical reminders of your brand and your products or services. Whether your objective is to attract prospective employees or to improve the quality of sales leads, promotional products are widely used in marketing strategies
As the end of the financial year approaches, B2B marketing managers face a familiar challenge: leftover budgets must be spent, yet forecasts for the year ahead are still being finalised. The pressure is on because … “If we don’t spend it, we’ll lose it next year!” To make the most of their year-end marketing budgets
Rebranding is a major project for any business. Whether you are refreshing your image to stay relevant, merging companies, or expanding into new markets, it’s more than just an exercise in logo redesign. It’s about representing how your customers, staff, and suppliers perceive your brand. A successful rebranding strategy relies on clear, consistent communication across
In today’s competitive job market, employee loyalty cannot be taken for granted. Recognising staff career milestones is one of the most effective ways HR leaders can show appreciation for long-term commitment. While verbal praise and monetary incentives are useful, tangible gifts offer lasting value. They create tangible memories and reinforce positive connections. Celebrating these important
The ‘Holy Grail’ of continuous improvement, Kaizen, is a fully invested workforce: employees who are emotionally, mentally, and physically connected to their work and aligned with the company’s core values. Deep connection drives higher productivity, reduces staff turnover, and leads to greater profitability. However, fostering new ways of thinking and behaving demands more than just