Branded Promotional Products – Powerful Brand Awareness

Branded promotional products are powerful marketing tools for businesses of all sizes. They help raise brand awareness and act as tangible reminders of your brand and products or services. Company branded promotional items such as mugs, bags and clothing, branded with your logo, are a cost-effective and versatile way to highlight your brand to your target audience. 

Brand promotional strategy

Marketing is an essential component to growing a successful and profitable business. Your brand promotion strategy will play a central part in all your marketing activities. The implementation of your branding and promotion strategy will impact the success of your marketing campaigns, which will have a direct effect on your business objectives and goals. The strategy must be well thought-out, planned and delivered across multiple channels.

For example, if your goal is to recruit new talent, you may decide to exhibit at a local job fair to attract prospective employees. It’s essential that you highlight your brand and company in its best light to attract the best talent at career fairs. These events need to be planned well in advance to ensure that you stand out from the crowd, and avoid potential recruits from walking past your stand to the competitors. These challenges can be overcome by knowing the type of candidates you want to attract and organising valuable information and branded promotional items to remind prospective employees of your company.

Company branded promotional items

Whether your business goal is to attract prospective employees or to improve the quality of sales leads, there are a range of tools and techniques available to help increase awareness of your brand. Traditional print advertising can be expensive and difficult to measure, and digital marketing is fast becoming saturated. So, what are the alternative brand awareness ideas out there? Company branded promotional items have become a popular addition to marketing strategies due to their low-cost and their ability to increase brand awareness.

Reasons why branded promotional items are good news

Here are some reasons why branded promotional products are good news when it comes to increasing brand awareness.  

• Impact: People tend to forget the billboard they saw on the way to work, they rarely forget the business that gave them a promotional product. Promotional products are like walking billboards. Think … premium promotional branded mugs and the impact they can have. 

• Lasting impression: Branded promotional products last far longer than traditional forms of advertising. One month, your ad will be in a magazine, but the next month it’s gone. Quality promotional products will be used over and over again, generating top-of-mind awareness. Think … branded promotional bags that recipients wants to use on a daily basis.

• Cost-effective: Promotional products offer a greater return on investment than other forms of advertising. Your branded products are seen regularly by your target audience. The cost per impression is reduced in comparison to other media options. Think … how much will Google Ads or traditional advertising cost for you to reach a larger audience? 

• Building loyalty: New customers are hard-earned so taking care of existing customers and showing that you appreciate their business is essential. Promotional products are a cost-effective way to say ‘thank you’ to your customers and employees. Gifts uplift people, help your brand be seen, and enable recipients to feel valued. Think … We’re living in an increasingly digital age, so receiving an unexpected gift is so exciting!

• Quality products: Quality, sustainable promotional products, are the only way forward. From premium umbrellas and rucksacks to exquisite notebooks and pens, these gifts are branded with your logo and speak volumes about your brand.  Think … with sustainability so central, quality products look better and last longer, and are greatly appreciated by recipients.

These days, promotional product companies offer the ability to customise everything from water bottles, travel mugs, clothing, phone accessories and more. Choosing items that are related to your business is a great way to help with brand association and recognition. For example, selecting travel gifts for the Aviation Industry, or industry standard pens for the Accountancy Profession. Make sure the products are good quality with a high perceived value to your audience.

Branded promotional merchandise can be a valuable addition to your company’s marketing strategy, and make for powerful brand awareness. They can be handed out to welcome new recruits onboard and help build your company culture. They can also be given to customers to reward loyalty. Regardless of the intent, branded promotional merchandise are mobile billboards, used by staff and customers, which put your brand in front of an ever-widening audience.

Contact the team at Gift Innovations for branded promotional products ideas to support your brand.