Corporate Branded Apparel: The Perfect Fit for Promotional Marketing
Clear brand recognition and fostering employee loyalty are critical to business success. One strategy that supports both these goals is to include corporate branded apparel in your marketing campaigns. From customised clothing to embroidered workwear, branded corporate clothing is an effective way to promote your business while fostering team spirit and professionalism. Whether it’s for promotional marketing gifts, a corporate event, or everyday workplace dress, corporate apparel is a versatile and impactful choice.
Why Choose Corporate Branded Apparel?
Corporate branded apparel is a walking advertisement for your brand. Employees, customers, and event attendees become your brand ambassadors when they wear your company’s logo and message. This form of marketing is subtle and effective, as it is highly visible without feeling intrusive.
Here are some key benefits of corporate branded apparel:
1. Increased Brand Visibility Imagine your employees wearing company branded jackets or polo shirts during their work day. This increases your brand’s exposure and leaves a lasting impression on potential customers.
2. Building Culture Providing your team with custom corporate apparel fosters a sense of unity and belonging. Employees feel valued when presented with company-branded apparel from premium brands such as North Face & Helly Hansen.
3. Professional Appearance Whether it’s at a client meeting, trade show, corporate event, or a Teams Meeting, branded corporate clothing elevates your employees’ appearance, creating a consistent and positive impression of your organisation.
4. Versatile Marketing Tool Branded apparel can be used in a variety of settings such as promotional marketing gifts, networking events, incentives, or as part of employee onboarding, making it a highly versatile, practical investment.
Trends in Promotional Clothing
The growing demand for sustainable and eco-friendly promotional products is a clear trend and will continue to increase. Companies are prioritising environmental impact when choosing branded items, including promotional clothing. Here are some key insights and trends:
Sustainable Materials: The use of recycled materials, organic cotton, and other eco-friendly fabrics is on the rise. These materials help reduce waste and promote a more sustainable approach to clothing.
Blockchain and Traceability: More companies are seeking fully traceable and transparent supply chains, with blockchain technology offering a reliable way to verify the sustainability credentials of branded clothing.
‘Made in Europe’: With a focus on reducing carbon footprint, suppliers are sourcing more products and clothing produced in Europe. This choice leads to lower transportation-related emissions, as well as the support of local economies.
Premium Outdoor Brands: Premium brands like North Face, Helly Hansen, Rab, and Montane are growing in popularity as branded clothing options. These brands are recognized for their high-quality and align well with sustainable and durable product offerings that employees will appreciate and use regularly.
These top trends point toward a future where promotional products are not only more environmentally friendly but also aligned with the values of modern, conscious consumers. Companies embracing these trends stand to benefit from both positive brand perception and increased employee satisfaction.
How to Use Branded Corporate Clothing in Promotional Marketing
Promotional marketing relies on tools and strategies that increase brand awareness. Branded apparel is a good fit for this task. Here are some creative ways to incorporate branded clothing into your marketing campaigns:
1. Employee Appreciation
When considering promotional gift ideas for your employees, corporate apparel is a thoughtful choice. High-quality, branded clothing boosts morale, projects your culture, and encourages staff to represent the company with pride. Whether it’s a jacket for winter warmth or a polo shirt for summer events, these gifts are functional and significant.
2. Customer Loyalty Rewards
Show your appreciation to loyal customers or business partners by gifting them branded clothing. This strengthens your relationship while turning them into advocates of your brand. Consider using corporate embroidered apparel for an added touch of elegance and durability.
3. Corporate Events
For occasions such as company BBQs, team-building activities, or product launches, branded clothing helps participants feel part of the team. Custom T-shirts, socks, or caps add a cohesive look to your event and serve as souvenirs of the occasion.
4. Seasonal Campaigns
Winter is an excellent time to focus on corporate gifting. Consider cosy items like branded fleece jackets, scarves, or beanies that keep recipients warm while promoting your business. Seasonal apparel is practical and ensures your brand stays visible throughout the year.
5. Corporate Sponsorship
Corporate sponsorship provides a great opportunity to get your brand noticed. Make sure your team is kitted out in high-quality corporate apparel. Co-branding on shirts and jackets is also a good option to consider for special events or for sports club sponsorship.
6. Trade Show and Job Fair Giveaways
Trade shows and job fairs are excellent opportunities to showcase your business. Offering promotional clothing as giveaways ensures your brand remains visible long after the event. A good quality beanie, or a pair of company branded socks with your logo will attract visitors to your booth and make your company memorable.
Corporate Embroidered Apparel: A Cut Above the Rest
One of the most popular branding options for corporate apparel is embroidery. Corporate embroidered apparel offers a durable and professional finish. It works well on polo shirts, jackets, and hats, ensuring your brand’s logo remains vibrant and intact after multiple washes. There are several branding techniques used when customising clothing; from embroidery to screen print, and transfer print to Direct to Film (DTF). The recommended branding technique will depend on the fabric, the logo and branding requirements, and preferred branding area.
Promotional Clothing Ideas
Are you looking for promotional clothing ideas for your employees or corporate events? The team at Gift Innovations will assist you by recommending promotional clothing and branding options for your marketing campaigns. Here are some great ideas to start with:
North Face 100 Glacier Full Zip Fleece
The North Face Full Zip Fleece is a timeless classic. Made from microfleece it delivers warmth thanks to its distinctive lofty design. Air pockets adeptly retain warmth and provide breathability, keeping you comfortable without sweating. This fleece is ideal for layering and perfect for the office or outdoors as it is both lightweight and multifunctional.
The Amarago Polo is a good example of timeless style and a contemporary polo shirt. Made from a high-quality 200 g/m² piqué knit cotton fabric it offers exceptional comfort and durability. Featuring a unique tipping detail on the collar and cuffs, the contrasting colours create a stylish and modern aesthetic, making it a standout choice for any occasion.
Helly Hansen Men’s Seven J Jacket
With its minimalist design and excellent weatherproofing, the Helly Hansen Seven J Jacket keeps you comfortable in changeable weather, in the city, or on an outdoor adventure. Designed with HELLY TECH® Protection technology and sealed seams, it is waterproof, breathable, and windproof. Available in women’s and men’s versions, this jacket is an excellent option for employees and ideal for the Irish climate.
The Ives organic beanie is made of organic cotton with a 7 gauge density, ensuring durability and a soft, breathable feel. This single-layer beanie has a double-folded edge, offering comfort and warmth, making it perfect for all seasons. The recommended branding technique for this beanie is Embroidery Fixed.
Iqoniq Torres recycled cotton hoodie undyed
This unisex classic fit hoodie is made from 100% cotton, of which 50% is recycled and 50% is organic. The dyeing process is eliminated by blending recycled cotton in its existing colour with virgin organic cotton. This creates the beautiful heather mélange effect. The inside is soft-brushed fleece for extra comfort. The use of genuine recycled & organic fabric materials, and environmental impact claims are guaranteed with this garment, by using the AWARE™ disruptive physical tracer and blockchain technology.
In Conclusion
The inclusion of corporate branded apparel in your promotional marketing strategy is an effective way to enhance brand visibility, foster employee loyalty, and leave a lasting impression. From corporate embroidered apparel to custom T-shirts and jackets, branded clothing is both a practical gift and an effective marketing tool.
Whether you’re planning a seasonal campaign, organising a corporate event, or seeking promotional gift ideas for your employees, the versatility and effectiveness of branded apparel make it the perfect choice. An investment in high-quality, customisable clothing, ensures your brand remains top-of-mind and visible in every setting.
