Promote Your Brand with Branded Reusable Cups & Water Bottles

Sustainability and environmental awareness are becoming increasingly important values to hold and promote. This is true for individuals and for organisations and they provide both challenges and opportunities. For businesses, two unique opportunities are presented: to reduce its carbon footprint, and to present its brand in a more sustainable manner.

One simple way to achieve both these goals is to use branded reusable cups, promotional branded mugs, and branded reusable bottles. Replacing single use plastic drinkware with something more sustainable is practical and achievable.

In this short blog we will explore how to do this and suggest some replacement drinkware. We will also discuss the benefits of incorporating eco-friendly promotional drinkware into your marketing strategy to build brand recognition.

The Rise and Rise of Reusable Cups and Water Bottles

With the growing awareness of single-use plastic pollution and the shift towards sustainable practices, reusable cups and bottles have emerged as popular, sensible alternatives. They help reduce waste while serving as effective marketing tools for businesses looking to enhance brand visibility and sustainability credentials. Your organisation’s sustainability journey is something your business partners are also very interested in. They want to know that you have considered regulatory requirements and resource efficiency. They want to know that your actions support their sustainability goals.

Printing Techniques for Brand Recognition

Cups and bottles are printed or engraved with brand, logo, and message. Modern corporate branding techniques allow logos to be printed in multiple colours. For example, if you have a particular marketing campaign, a custom water bottle printed in a full colour, custom design will impact everyone who sees and uses your bottle. Engraving techniques mean intricate logos can be reproduced faithfully – and engraving looks so chic! Gift Innovations guides you through the printing process to ensure your branding looks great on your cups and bottles.

Reusable Coffee Cups and Corporate Gifts from Gift Innovations

We offer many options of reusable coffee cups and custom water bottles. They are manufactured from a range of materials: from Tritan and recycled plastics (RPET) to waste plant materials. Bottles, cups, and mugs can also be supplied in stainless steel, glass, and porcelain. They come in a wide range of colours and sizes from 300ml (mug size) to custom water bottles 1,000ml or larger. Mugs, cups, and bottles can be single wall or double walled. Single walled offer good value. Double walled bottles or mugs keep contents hot or cold for many hours – always welcome on your commute or at the gym.

Here are some top branded reusable water bottles that we recommend:

CamelBak Branded Bottles

The lightweight and durable CamelBak Chute® Mag water bottle is now made with Tritan™ Renew, a highly durable and lightweight plastic made with 50% recycled material. Tritan Renew is made using Polyester Renewal Technology, a recycling process that’s more efficient than standard mechanical recycling, producing new material with less demand on finite resources. Odor and stain resistant, and free of BPA, BPS, and BPF.

Ocean Bottle 500ml Vacuum Insulated Water Bottle

Each Ocean Bottle is entirely carbon neutral and collects 1,000 plastic bottles to improve livelihoods in coastal communities. The bottle contains recycled stainless steel and recycled ocean-bound plastic and is NFC Smart Chip enabled to collect more plastic with every refill. The dual opening makes it easy to clean and fill the bottle, and the anti-leak lid has an easy carry loop. The bottle is dishwasher safe and BPA-free. 70% Recycled stainless steel and 10% PET Plastic and 10% Recycled PET Plastic and 10% Silicone Plastic.

Enhancing Brand Recognition

Branded reusable cups and water bottles offer a unique marketing opportunity for your business to prominently showcase your logo, tag lines, and brand colours. Whether it’s a custom water bottle printed with a company logo or branded reusable cups featuring a catchy slogan, each serve as mobile adverts, reaching potential customers wherever they go. A branded reuseable coffee cup or custom water bottle increases brand recall and creates a lasting impression.

Are you looking for bespoke reuseable coffee cups and mugs? We have included our top recommendations below. These cups are suitable for branding with your logo and message and make great corporate gifts and event giveaways.

Chilly’s Series 2 Coffee Cup 340ml

The Chilly’s Series 2 Coffee Cup has been systematically engineered to deliver an unprecedented drinking experience; the drinking lid is soft-to-the-touch and perfectly shaped for sipping. If features an innovative twist mechanism for a very tight seal. The advanced vacuum-insulated technology allow your hot drinks hot for up to 4 hours.

ECUADOR Promotional Glass Travel Cup 340ml

Double-wall, air-insulated borosilicate glass travel cup with bamboo lid. The ECUADOR Promotional Glass Travel Cup 340ml is ideal for cold or hot liquids, with a lid with silicone insulation that facilitates the transport of the glass avoiding splashes. Logos look great engraved on the lid or printed onto the glass.

Embrace Deluxe RCS Recycled Stainless Steel Tumbler 900ml

Not too big, not too small, the Embrace Deluxe RCS Recycled Stainless Steel Tumbler 900ml is crafted from durable recycled stainless steel. This double-walled, vacuum-insulated tumbler comes complete with a spill secure lid, straw, and a silicone straw tip.The screw-on lid boasts a dual function, offering a convenient drinking spout or the option to use a straw. RCS certification ensures a completely certified supply chain of the recycled materials.

Building Brand Awareness

Promotional branded mugs and branded reusable water bottles are practical and great conversation starters. Clients and staff use them when out and about in cafes, on the train, and at the gym. They generate curiosity and interest, prompting inquiries about the brand behind the merchandise. They are simple, effective, and significantly boost brand awareness while attracting new customers who resonate with your company’s sustainability and environmental responsibility.

Corporate Gifts with a Purpose

Corporate gifts like cups and bottles offer thoughtful and eco-friendly gift options. Whether it’s rewarding employees for a successful project, thanking clients for their loyalty, welcoming new staff, or as event giveaways, they are memorable gifts, aligned with your brand’s commitment to sustainability.

By gifting reusable cups with your logo, you not only express appreciation but also extend your brand’s reach. How?

·         Promotional drinkware bundled into appreciation packs and sent to remotely working staff to recognise them as team members.

·         Send new hires an on-boarding pack.  

·         Important clients feel special when they receive your gift pack filled with a branded matching cup and bottle and Irish chocs and biscuits!

·         Branded reusable water bottles and reusable cups with your logo can be used as event giveaways. Think: trade shows, recruitment fairs and annual company events.

Bottles, cups, and mugs with your corporate branding become gifts that event attendees, staff, and clients appreciate and use, while building greater awareness of your brand.

Final Thoughts

Incorporating branded reusable bottles and bespoke reusable coffee cups when promoting your marketing strategy offers several benefits. These include enhanced brand recognition and demonstrating a real commitment to sustainability. Leveraging these eco-friendly promotional items helps reduce single-use plastic waste while promoting brand awareness in an impactful way.  Whether it’s a coffee cup or custom water bottles, the branding possibilities are endless. Start your journey today – put us on your sustainability team.

About the Author

Dr. Paul Gadie is the Managing Director of Gift Innovations with wide experience in the corporate gifting industry. He holds various degrees including a doctorate in Theology, which focuses on leadership. He has worked in academia, researching, and lecturing in Theology & Religious Studies and managing academic partnerships across the UK, Europe, and Africa. He is also a published author; in his research, he encourages the development of leaders with a vision to work with and persuade others, rather than to control and command.