Growth in Irish Corporate Gifting

The concept of corporate gifting has seen a huge rise in popularity over the past number of years. A recent Forbes article commented that corporate gifting ‘pivoted from a routine to a priority’ as a result of the pandemic, and is predicted to become a $240 billion dollar industry this year.

Pre-Covid, corporate gifting was simply a nice way for businesses to show appreciation to employees or to help build customer loyalty. When the pandemic hit, most people were forced to work from home. Teams became disconnected and employers needed to find a way to keep up morale. It has also been difficult to build relationships with customers and prospects due to the lack of events and face-to-face meetings.

So, what’s driving this growth in corporate gifting? It’s all about the sentiment! Gifts help build an emotional connection, boosting employees and making the recipients feel valued. In terms of prospects and customers, we’re living in an increasingly digital world, so it’s easier to reach them with a thoughtful gift.

During Covid, businesses who were in a position to purchase corporate gifts were more conscious of supporting their own and putting their money back into their local economy. Irish companies turned to Irish businesses who could deliver an exceptional service from concept to delivery.

Gift Innovations has specialised in corporate gifting for over 20 years, with a large warehouse and offices overlooking the River Shannon in Limerick. Not only are you purchasing premium Irish goods when you collaborate with Gift Innovations, you’re also supporting Irish manufacturers, distributors and wholesalers.

It’s no secret that Ireland is internationally renowned for its exceptional artisan foods, crafts, and Irish design. At Gift Innovations, we source the finest products from across the country and continue to support small businesses and local designers. Here’s a selection of our most popular Irish corporate gifts:

Foxford Woollen Mills

 

Caulfield Country Boards

 

Green Angle Gift Sets

Wild Goose Studio

Garrett Mallon Jewellery

Gift Innovations provides innovative solutions to help recognise, reward, and retain employees and build customer loyalty. Our proprietary rewards portal and expertise, paired with an extensive range of premium brands, promotional products, and corporate gifts & awards provide a one-stop-shop to clients. To find out more about the benefits of corporate gifting, speak to one of our team today by emailing info@giftinnovations.ie or phoning 061 306006.