How Promotional Products can Support your Rebranding

Rebranding is a major project for any business. Whether you are refreshing your image to stay relevant, merging companies, or expanding into new markets, it’s more than just an exercise in logo redesign. It’s about representing how your customers, staff, and suppliers perceive your brand. A successful rebranding strategy relies on clear, consistent communication across every touchpoint. That’s where promotional products can make a real impact – by bringing your new brand story to life in a tangible and memorable way.

The role of promotional products in a rebranding campaign

When planning a corporate rebrand, it’s easy to concentrate on the visual elements such as the new colour palette, updated signage, and refreshed website. However, promotional merchandise plays an equally important role, helping to extend your brand’s reach and reinforce your new identity across audiences that are often harder to engage.

1. Boosting employee engagement
   A successful rebrand starts from within. Employee engagement during a rebrand is crucial because your team needs to feel proud of the new direction. Gifting staff members branded merchandise such as jackets, pens, or tech accessories helps create unity and excitement about the new look.
2. Reinforcing brand recognition
   As your new logo and message roll out, promotional products act as physical reminders of the change. A branded mug, notebook, or tote bag featuring your new branding helps people connect your updated identity with your existing reputation.
3. Building excitement around the launch
   During a rebranding campaign, small gestures make a big impact. Sending promotional items for brand awareness to existing clients is a great excuse to contact them, especially where personal relationships and word-of-mouth still matter.

When to use promotional products for rebranding

Using promotional products for rebranding is all about strategy and timing. Here are a few practical ways businesses can make the most of them:

1. Internal rebrand reveal kits
   Start internally. Boost employee engagement and ensure everyone fully understands your new brand story. Swag boxes filled with practical promotional items are perfect for this purpose. Include updated stationery, apparel, and reusable drinkware to help employees celebrate and feel connected with the new identity.
2. Client swag boxes
   Send your valued clients a branded swag box to reintroduce your company. Include premium promotional products along with a short message that explains the reasons behind your rebrand. It’s an excellent way to strengthen relationships, share your renewed vision and purpose, and help clients become familiar with your new brand identity.
3. Trade shows & events
   Ireland’s event scene, from business expos, to job fairs, to community festivals, offer significant opportunities to showcase your new brand. Use branded swag that reflects your identity. An eco-friendly tote bag is always a welcome gift at an event and for shopping trip afterwards. It also has lots of space for your new brand and a message.

Communicate your new identity with branded merchandise

Rebranding involves deep thinking that transforms a company’s current image, identity, and market positioning. This process may encompass updating the brand’s name, logo, tagline, packaging, marketing materials, and messaging to more effectively reflect its refreshed identity. Branded merchandise can also support this transition, helping to reinforce and reposition the brand effectively.

When you invest in premium promotional products, it subtly says that your services operate with that same high standard, meticulous attention to detail, and discerning taste. It also shapes the broader market perception of your brand as premium and reliable. This helps your brand to attract clients who share similar values and who are willing to invest accordingly. It’s a powerful way to position your brand, helping you attract higher-value clients and allowing you to command premium pricing.

Bring your rebrand to life

At Gift Innovations, we listen to your needs, get to know your brand and combine our creativity with years of experience to source the best promotional products for you. Here are our experiences for including promotional products in your rebranding campaign:  

• Promotional products are a practical, memorable tool for supporting a rebranding strategy.
• Use them to build employee engagement, drive brand awareness, and strengthen relationships with clients.
• Introduce branded merchandise at key stages before, during, and after your rebranding campaign for maximum impact.
• Choose items that genuinely reflect your updated identity and values.

Planning a rebrand? Let the Gift Innovations Team help you choose promotional items for brand awareness that reflect your new identity and respect your budget. From sustainable Irish-made merchandise to high-end corporate gifts, we’ll help you create promotional marketing products that tell your story with style.

You can contact us by phone +353 (0)61 306 006  or info@giftinnovations.ie

About the Author: Dr. Paul Gadie is the Managing Director of Gift Innovations with wide experience in the corporate gifting industry. He holds various degrees including a doctorate in Theology, which focuses on leadership. He has worked in academia, researching, and lecturing in Theology & Religious Studies and managing academic partnerships across the UK, Europe, and Africa. He is also a published author; in his research, he encourages the development of leaders with a vision to work with and persuade others, rather than to control and command them.